Return To Opportunities List


Delivery of Special Occasion Delicious Gifts



  • Price

  • Cash Flow

  • Revenue

  • Equipment

  • Location
    Omaha and Lincoln

  • Down Payment

  • Reason for Sale
    Partnership dissolving

  • Franchise

  • Employees
    4 FT Managers (1 in each store), 46 PT employees

Operating in a protected territory with 4 fully managed locations, this business has been serving custom and gourmet treats and gifts for over a decade. Part of a national franchise with locations across the globe, these stores are the only ones in Nebraska and the only service for Council Bluffs. With $135,876 in assets, these locations are well-equipped to exceed the expectations of this reputable franchise.

Each store is fully staffed with part-time help and a full-time manager. A delivery van comes with each location, helping to serve the increasing online and same-day delivery sales. The smallest store is 1,200 sq. ft., with the largest two both at 1,600 sq. ft. These locations have strong repeat business. The franchise average puts customers ordering 1.7 products each year, but these stores average between 2.9 and 3.1 products per person each year.  

Sellers currently oversee operations and do not need to work inside of the retail stores. Both are passionate about the brand and products, and so spend more time than is necessary within the stores. A new owner would have flexibility to be involved or absentee.

Business Highlights

  • Years in Business: 12, current owners bought in 2006
  • Location and Service Area: Omaha and Lincoln, NE
  • Demographics: Average customer orders 2.9 to 3.1 times per year, compared to the franchise standard of 1.7
  • Building: 4 Locations;  Location 1 – 1,200 sq. ft., Location 2 – 1,438 sq. ft., Location 3 – 1,600 sq. ft., Location 4 – 1,600 sq. ft.
  • Reason for Selling: Partnership dissolving
  • Employees: 4 FT Managers (1 in each store), 46 PT employees
  • Hours: 8am to 7pm
  • Seller Training Period: 90 days plus franchise training
  • Growth Opportunities: Local marketing, online sales
  • Current Owner’s Responsibilities: Oversee operations and help as needed; do not work inside of retail stores

Financial Highlights

  • List Price: $575,000
  • 2017 Gross Sales of $1,540,988
  • 2016 Gross Sales of $1,601,196
  • 2015 Gross Sales of $1,597,504
  • 2017 Cash Flow of $200,865
  • 11% Profit Margin
  • $135,876 of Assets included in the purchase price:                                     
    • Equipment: $24,709 – computers, fixtures, furniture
    • Vehicles:  $111,167 – 4 delivery vans
    • Intangible Assets: Unique product, reputation
    • Inventory: Rotates quickly and is ordered weekly

*amounts may vary


  • 4 stores across Omaha and Lincoln
    • Each store is located in a well-trafficked strip mall
  • Location 1 – 1,200 sq. ft.
    • $1,855/mo lease
  • Location 2 – 1,438 sq. ft.
    • $2,861/mo lease
  • Location 3 – 1,600 sq. ft.
    • $3,517/mo lease
  • Location 4 – 1,600 sq. ft.
    • $1,855/mo lease

Sales Analysis

  • Of the $674,721 in sales as of June 13, 2017, 31% came from Store 2 – the same is true for 2016
  • The top store earned 73% more than the lowest earner in 2016

  • The top store had 21% more order from January 1 to March 24, 2017
  • Top store earned 70% more
  • To bring the second store up in sales, a buyer could work on marketing more in the area

Employee Information

  • Each location has a full-time manager – 4 total
    • Salaries range from $25,000 to $33,000 plus bonuses
    • Managers oversee each store’s operations, train and hire employees, and order inventory
  • 46 part-time employees
    • Part-time employees are paid between $9.00/hour and $10.50/hour
    • Help in stores and deliver products

Sellers oversee all operations and pitch in at the stores as needed. They also make a point to stop by each location on a regular basis. Please note that the sellers are passionate about the brand and product, and a new owner would not need to devote as much time to the stores.

Franchise Perks & Royalties

  • 82% brand recognition across the U.S. and Canada
  • Average gross sales per store is $497,000
    • Of these four locations for sale, only one meets and exceeds the franchise standard
      • Indicates that there is plenty of room for growth in the lesser performing stores
  • Over 1,200 locations worldwide
    • These 4 stores are the only locations in Nebraska, with the nearest stores located in Des Moines for Iowa customers

Royalties are 5% of gross sales.

Advertising fees are 3.5%.

Growth Opportunities

  • Continue to market online sales
    • Web sales currently comprise 80% of all income
  • Sponsor community events to advertise company name and product
  • Work one of the stores
    • If a buyer wanted to manage a store, that would increase the profit by roughly $25,000 to $34,000
  • Introduce all franchise products in each location
  • Increase advertising outside of what franchise provides
    • Franchise marketing fees are 3.5% - current owners advertise in print and radio
    • Additional targeted marketing by fliers or online ads
  • Market B2B services – 60 to 65% of weekday business is commercial purchases
    • Corporate gifts
    • Holiday parties
    • Corporate meetings and seminars
  • Increase walk-in traffic by sidewalk boards and signage

Valuation Details

The Firm Business Brokerage used a Cash Flow Valuation methodology to determine the Purchase Price of the business.  The formula used is as follows:

Cash Flow       x          Multiplier          =          Price

“Cash flow” is the sum of net income plus any owner perks and non-onward going expenses.

“Multiplier” is a prescribed number between 1 and 5 determined by a 100-point, 20-question rating system used to determine the business valuation (average is 3).

The Cash Flow for 2017 is $200,865, and the prescribed multiplier is 2.86.

With this information, the computation result follows:

$200,865         x          2.86     =          $574,474

The List Price for the business is set at $575,000.

Funding Example

Purchase Price:                         $575,000

10%Buyer Down Payment:     $57,500

10%Seller Financing:               $57,500

80%Bank Loan:                      $460,000

Seller Financing 5-year term at a rate of 4.50% equals a monthly loan payment of $1,072.

Bank Loan 7-year term at a rate of 5.25% equals a monthly loan payment of $6,556.

After business expenses and annual loan payments of $91,533, a buyer would retain a net operating income (profit) of $109,332.

Please note that the decision of whether to extend a loan on any sale belongs to the bank, and this document does not guarantee specific terms or verify that financing is available. 


Purchase Price:



Bank Loan Needed: $


Funding Details


Offer Price: $

% Buyer Cash Down at Closing: $

% Seller Carry Back via Promissory Note: $

year term at a rate of %

% of Purchase Price secured by Buyer and Seller

Total Bank Loan Need: $

% of Purchase Price

Desired Loan Type:

Desired Bank Terms: year term at a rate of %

Total Business Assets, Inventory, and A/R: $

Total Undercollateralized Loan: $

Loan Payments

Monthly Payment to Bank: $
Yearly Payment to Bank: $
Monthly Payment to Seller: $
Yearly Payment to Seller: $
Total Monthly Debt Service: $
Total Yearly Debt Service: $


Fixed Charge Coverage Ratio

The bank will require a minimum ratio of 1.5 to be lendable.

Cash Flow:
2017 Cash Flow
Annual Debt Service: $

Buyer's Net Operating Income (NOI)

The amount of money the Buyer will retain as profit.

Cash Flow:
2017 Cash Flow
Annual Debt Service: -$

Buyer's Return on Investment (ROI)

The rate of return on the Buyer's down payment.

Down Payment: $
ROI: %


Document Title / Description

This folder is empty.

Access to this Deal Room is restricted

Would you like to access the deal room?

Yes, please

Interested in
this business?

Complete the following information to sign an NDA and see more details!

Already have an account? Log in here.

Click to download NDA form

Print, sign and send to:

210 N 78th St. 2nd Floor
Omaha, NE 68114

Or fax to:

f 402.939.0857

Thinking of Selling?
The top 5 questions to ask any potential broker:

The Firm Business Brokerage is not a real estate brokerage and therefore the staff will not handle any aspect of the lease, sale or purchase of real estate.