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Community Liquor Store



  • Price

  • Equipment

  • Revenue

  • Location
    Western Iowa - an hour's drive east of Omaha

  • Reason for Sale

  • Lease

  • Employees
    3 PT

  • Intangible Assets
    Popular Facebook page and social media reviews, loyal clients and great location

  • Industry

Located roughly 1 hour east of Omaha’s border with Iowa, this small-town liquor store has earned some of the loyalist clientele in its 9 years of operating. Run as a second business for the owner, who is looking to retire, the store offers a unique combination of choice liquor, tobacco and beer and wine tastings. In addition to a popular and well-liked Facebook page, the store has a great location along the main artery in town.

Included in the purchase is $25,000 worth of equipment, which is comprised of coolers (walk-in, 2-door and 3-door), shelving and fixtures. Inventory has not been considered in the valuation, as the owners will officially tally the inventory on the closing day. A buyer will then be able to purchase the inventory in a separate transaction.

While the owner does open the store on weekdays, there are 3 part-time workers covering different shifts. A buyer looking to increase profits should consider running the business as an owner/operator.  Growth also exists in offering more specials and tasting, as well as putting in a drive-thru down the line. 

For $55,000, a buyer would be taking on an ideal small-town business with great growth potential. If you’re looking to become a small business owner, this is an excellent opportunity to get started.

Business Highlights

  • Years in Business: 9
  • Location and Service Area: Western Iowa (an hour’s drive east of Omaha)
  • Lease: $600/mo for 1,500 sq. ft.
  • Reason for Selling: Retirement
  • Employees: 3 PT
  • Hours: Mon – Thurs 10am to 8pm, Fri – Sat 10am to 9pm, Sun 1pm to 6pm
  • Seller Training Period: 90 days if needed
  • Growth Opportunities: Offer more specials and tastings (both beer and wine); put in a drive-thru for convenience; offer state lottery; run owner/operator to increase profit
  • Current Owner’s Responsibilities: Owner maintains a second business, but does work from 10am to Noon during the weekdays

Financial Highlights

  • List Price: $55,000
  • 2016 Gross Sales: $379,249
  • Assets Included in Purchase:
    • Equipment: $25,000 in coolers, shelving and fixtures
    • Intangible Assets: Popular Facebook page and social media reviews, loyal clients, and a great location

*amounts may vary

Please note that the $50,000 to $60,000 in inventory is available in a separate purchase on closing day. At that time, the sellers will tally all the inventory for a buyer to then purchase.

Sales Analysis

2017 Quarterly Sales

1st Quarter 45,123.26 6,640.46 41,627.42 93,391.14 6,007.24 87,383.90
2nd Quarter 42,724.67 5,990.13 53,097.13 101,811.93 6,531.42 95,280.51
3rd Quarter 0.00 0.00 0.00 0.00 0.00 0.00
4th Quarter 0.00 0.00 0.00 0.00 0.00 0.00
87,847.93 12,630.59 94,724.55 195,203.07 12,538.66 182,664.41


During the first two quarters of 2017, the store has grossed $195,203 in sales.


2016 Quarterly Sales

1st Quarter 42,859.84 5,837.66 43,459.39 92,156.89 5,923.02 87,124.99
2nd Quarter 47,573.32 6,375.21 52,507.44 106,455.97 6,834.63 99,621.34
3rd Quarter 50,388.84 5,813.38 48,046.95 104,249.17 6,716.42 97,532.75
4th Quarter 45,607.40 5,580.56 50,311.13 101,499.09 6,528.72 94,970.37
186,429.40 23,606.81 194,324.91 404,361.12 26,002.79 379,249.45


In comparison with the current year’s quarterly sales, 2016 was ahead by a minute margin of $3,000 in sales. A buyer working the store as an owner/operator could see those sales increase with some effort in advertising and offering events, tastings and specials.

2016 Monthly Sales

Observable sales trends indicate that June, July and December are the most profitable months. This would imply that the summer and seasonal holidays are the busiest times.


  • 3 PT employees with rotating shifts
    • Sales, organization of shelving and products, clean the store
    • Employees are paid an hourly wage of $10
    • Employees work afternoons, evenings and rotate weekend shifts

The seller opens the store daily during the and works around 2 hours until the first shift employee arrives. Duties include:

  • Ordering of beer, wine, liquor
  • Works with distributor reps for supplies
  • Makes inventory lists for orders


  • Competition exists in Hy-Vee, Wal-Mart and convenience stores in the town
    • There are no other stand-alone liquor businesses in the area, but pricing could be a deciding factor for some customers
  • While prices might be somewhat better at Hy-Vee or Wal-Mart, this store differentiates itself with small-town treatment and accommodation
    • The seller will special order wine, beer and spirits for customers
  • Strong customer loyalty
    • The locals put a lot of stock into locally owned businesses and like to keep such establishments in the area, giving this store an edge over the competition

Growth Opportunities

  • Offer more specials and tastings
    • The current owner does run specials on occasion, but to drive more traffic a buyer would do well to implement more regular product specials
    • The highway location is an ideal spot for signs and banners advertising specials and tastings
    • During the winter months, the store hosts beer and wine tasting twice per month, but having monthly tastings of different liquors would also increase sales
  • Advertise
    • Currently, very little advertising is done with the exception of a fairly active Facebook page
    • The part-time employees work to post on social media, but increasing these efforts are great tools for free advertising
  • Put in a drive-thru
    • The sellers have approached the landlord with this idea but have not taken active steps to construct a drive-thru
    • A buyer would appeal to customers seeking convenience by adding a drive-thru
      • Tobacco and lottery sales could also benefit by a drive-thru window
  • Add state lottery
    • No lottery options are available in the store at this time, but offering this to customers would be a good way to increase traffic
  • Run the store as an owner/operator
    • The owners are not actively operating the store, as one works full-time elsewhere and the other has a separate business
    • Increasing the owner’s hours would boost profits and sales

Valuation Details

The Firm Business Brokerage used a Cost-to-Create Valuation methodology to determine the Purchase Price of the business.

Due to the time, money and energy involved, it would take far more than the List Price of $55,000 to recreate and build the clientele and reputation of this business. 


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