Warehoused in Omaha, this stylish online children’s clothing retail has a huge social media following and a newly redesigned website to help bring in the over $3.7M in sales. Established in 2005 by a young couple looking for better clothing options for their daughter, what began as a closet-based business has grown to an international success. Partnered with online retailers like Amazon, Buy.com, Sears, Newegg.com and Walmart, this online store offers girls’ and boys’ clothing and accessories, as well as baby apparel, and maternity clothing.
Part of the website redesign in 2016 involved streamlining a Marketplace model for manufacturers, with 10-20% of each sale grossed to this online retailer. Manufacturers are able to upload and sell their items of the company’s website. In the first three weeks of January 2017, this system has already created $59,335 in sales, which is a 47% increase from the same period in 2016.
This business’ own website has great traffic, with an average of 5,500 visits per day and 170,000 per month. The average ticket size is $50, and 32.2% of customers are repeat business. Currently over 65% of orders are drop-shipped from the vendor, with 35% distributed directly from the Omaha warehouse. All 8 employees (7PT, 1 FT) handle shipping, inventory, returns and purchasing.
Marketing is put to good use, with most of it going toward Google AdWords and email marketing. Costs in marketing were cut in 2016, but sales still rose by 4%. Top sales in the US is split among California, Texas, New York, Florida and 6 others.
Included in the purchase is over $400,000 in assets, including over $300,000 in inventory that rotates up to 33 times each year. At a purchase price of $1,700,000, a bank loan would be 35% collateralized.